Together let’s create a win for women.
On April 4th, businesses across Virginia will offer discounts to shoppers, highlighting the gender wage gap women face in the workplace. Help us spread the word.
Share graphics from our toolkit and invite people to shop at your business on April 4th. Click each tab below to find text and graphics you can share with friends, colleagues, and loved ones.
FOLLOW PARTICIPATING BUSINESSES ON TWITTER
#EqualPayDay #GenderWageGap #GenderEquality #GenderPayGap #EqualPay #Women #She #WorkingGirl #PinkPower #Feminism #WomensRights #ShePersisted #GirlsCan #ForAllWomen #WomensMarch
On April 4th, women’s wages for the previous year catch up to how much men made in the same year. We’ve partnered with Progress Virginia to end the gender wage gap and will offer discounts to our female customers. Can you commit to shopping with our business on April 4th?
Give your friends personalized encouragement to get involved in the campaign. You can text your whole address book and ask them to commit to shopping for equal pay. (If you do not know how to text your whole address book at once check this out: HTTP://bit.ly/2azvIiK.)
SAMPLE SMS COPY
Hey! This is <NAME>! On April 4th, women’s wages for the previous year catch up to how much men made in the same year. We’ve partnered with Progress Virginia to end the gender wage gap and will offer discounts to our female customers. Can you commit to shopping with our business on April 4th?
SAMPLE PRESS RELEASE
FOR IMMEDIATE RELEASE
April 4, 2017
Contact: <Contact Name> <Contact Phone Number> <Contact Email Address>
<Business Name> Participates in Equal Pay Day
<City>, Virginia–Today, <business name> will offer women <discount> to celebrate Equal Pay Day. April 4th marks the date when women will have earned as much as a man did in the past year due to the wage gap.
“We’re excited to take part in Equal Pay Day to bring awareness to the gender wage gap,” <Business Owner Name> said, “Men and women should earn the same amount for equal work, and we’re happy to do our small part to bring awareness to this issue by offering a discount to women today.”
“We organized Equal Pay Day to show that in 2017 it is absolutely ridiculous that women and men aren’t paid the same for equal work,” said Anna Scholl, Executive Director of Progress Virginia, “If we closed the wage gap today, it would mean more money in families’ pockets and more customers for local businesses, providing a shot in the arm for our economy.”
Businesses across the commonwealth are participating in Equal Pay Day to stand up and say women deserve to be paid for equal work. Virginian women are still paid only 78 cents for every dollar paid to men. African American women in Virginia make only 59 cents and Latina women in Virginia earn only 52 cents for every dollar a white man makes.