Local Voices SuperPAC launches innovative ad campaign to localize election, break through the noise

Local Voices, an organization founded by Lee Hirsch, award-winning creator of the documentary “Bully,” aims to bypass the spin of traditional negative campaign ads and prompt a real conversation among voters in swing states about how they benefited under the Obama administration. This week they launched micro-targeted campaign ads in Lynchburg and Hampton Roads, featuring powerful 60-second testimonials from local residents about why they’re voting for Barack Obama.

In addition to the Virginia ads, Local Voices is running ads in swing counties in Ohio, Colorado, Florida, and North Carolina. The combined national campaign will spend more than $300,000 on cable television and radio ad buys, all targeted to adults 35+.

Keep reading for more Virginia videos, and all the ads can be viewed at www.localvoices.org.

All of the Local Voices ads feature local people in their homes, place of businesses or out in the community engaging in activities that are important to them. In each ad, the featured voter identifies him or herself and explains his or her reasons for voting for the President.

“The filmmakers who volunteer with Local Voices’ grassroots campaign care about the election,” Hirsch said. “We traveled to swing states and talk to local people – nurses, teachers, firefighters – anyone willing to share their story and explain why they are voting for the president, then we share their stories for their neighbors to see. By doing this, we do our part to get honest information to undecided voters in important states.”


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